About us

We are a dynamic company with many years of experience

Simply Good first started in 1999 and after the initial few years, broke out into the international market. Now with well over a decade being sold around the world, our experience has ensured that our products use the absolute best materials.

Our goal is to encourage basic parenting

We offer products that nurture the special, warm environment that bonds parents and children. That’s why we always look beyond the mundane, to give familiar products an interesting, new twist and look.

We’re parents, too!

As a young married couple, after having our first son, we began to notice that there were things missing from the world of baby products, and we decided to do something about it. All of our Simply Good employees are mothers and fathers, too, so the excitement and passion about our products is evident in everything we do.

Simple definitely doesn’t equal low quality

Albert Einstein once said that “Everything should be made as simple as possible, but not simpler.” Simply Good definitely stands for this: we simplify parents’ lives, yet never compromise quality. This is something you can rest assured when buying Simply Good products.