Made with Love
We started Simply Good back in 1999, in Israel. As a young married couple, after having our first son, we began to notice that there were things missing from the world of baby products. So we decided to do something about it, and offer simple products that encourage basic parenting.
Our goal is to simplify parents’ lives, yet simple definitely doesn’t mean low quality. When buying Simply Good products you can rest assured we never compromise quality. Now with well over a decade being sold around the world, our experience has ensured that our products use the absolute best materials.
All of our Simply Good employees are mothers and fathers, too, so the excitement and passion about our products are evident in everything we do. We always look beyond the mundane, to give familiar products an interesting, new twist and look.
Albert Einstein once said that “Everything should be made as simple as possible, but not simpler.” Simply Good definitely stands for this.
“I wanted to thank you for your wonderful invention – the cozy wrap, it’s the best product I have seen. I have used it from the moment my little one was born (facing inwards) and I still use it now (facing outwards). I confess – without it I could not have managed. With also having a 3 year old son it is important to have your 2 hands free.”
“We love your Snuggly Sling and I have found it invaluable for discreet breastfeeding in public. I was delighted to hear that the shop where I got it will be back in stock by the end of the month. I have promised my cousin one for her new baby and will continue to recommend the sling to other friends and family members. Keep up the good work!”
“Carrier-wrap arrived last week and my daughter loves it for her new little son. We wandered through the streets of Brighton on Monday and I felt very ‘supported’ with him on my chest. The back support is brilliant and really helped to maintain a healthy posture…. baby Leo loved it too, and slept the whole time.”