Made with Love

About Us

We started Simply Good back in 1999, in Israel. As a young married couple, after having our first son, we began to notice that there were things missing from the world of baby products. So we decided to do something about it, and offer simple products that encourage basic parenting.

Our goal is to simplify parents’ lives, yet simple definitely doesn’t mean low quality. When buying Simply Good products you can rest assured we never compromise quality. Now with well over a decade being sold around the world, our experience has ensured that our products use the absolute best materials.

All of our Simply Good employees are mothers and fathers, too, so the excitement and passion about our products are evident in everything we do. We always look beyond the mundane, to give familiar products an interesting, new twist and look.

Albert Einstein once said that “Everything should be made as simple as possible, but not simpler.” Simply Good definitely stands for this.


our products are being used and loved by parents and babies in more than 30 countries!


some of our products are unique patents and technology, invented and developed for you and your baby’s safety


all our products complied with all applicable babies’s and children’s products safety rules in the EU, USA, Australia, Canada and China.


full warranty and service for each product