We started Simply Good back in 1999, in Israel. As a young married couple, after having our first son, we began to notice that there were things missing from the world of baby products.
We offer simple products that encourage basic parenting. Our goal is to simplify parents’ lives. We always look beyond the mundane, to give familiar products an interesting, new twist and look.
with over two decades being sold around the world, and offering job opportunities to moms, the excitement and passion about our products are evident in everything we do.
Elinor & Yishay Ron
Albert Einstein once said that “Everything should be made as simple as possible, but not simpler.”
SIMPLY GOOD definitely stands for this.